Relationships with Society

We strive for earning customer trust and satisfaction, value relations with our stakeholders and enhance understanding and trust, and operating as a member of local communities, contribute to the regions while giving careful consideration to environmental protection issues.

Enhancing Customer Satisfaction (CS)

Our company has established a basic policy on the promotion of CS though the CS*1 Promotion Committee. In accordance with this basic policy, divisions and Group companies work together to share the voice (needs) of the customers and improve business processes based on this.

We invite customers in an annual conference to listen to their voices, deepen mutual understanding and trust through questionnaires and other means. Internally, we hold CS discussion meeting annually to share CS activities and enhance awareness of CS. Each business site and business division creates their own CS Declaration comprised of five principles to suit the nature of its business and environment, all employees continue to evolve.

Also, we utilize the company newsletter to convey our philosophy toward CS activities to employees.

  • *1: Acronym for customer satisfaction.

Dissemination of Corporate Information

In order to help stakeholders gain a better understanding of the Group's diverse activities, we strive to ensure that all our communications comply with applicable laws, regulations and inhouse rules, and use honest, appropriate, and easy to understand display methods and expressions.

Besides the disclosure of corporate information as mandated by law, we use diverse media to disseminate information, such as press releases, advertising in newspapers and magazines, booklets, as well as advertisements in airports, train stations, Shinkansen carriages, and baseball stadiums, signage, along with our website. We made our corporate website compatible with smartphone viewing (Japanese, English and Chinese language versions) in fiscal 2016.

In addition, we display finished products and digital signage that use our products as components or materials at exhibition corners at our business sites and at some product expositions to help customers and business partners understand our products better.

Digital signage displayed at an external exposition

Digital signage displayed at an external exposition

An advertisement for the biotope project at the Shizuoka Plant, as seen from the JR Tokaido Line

Corner displaying products at our head office

Corner with digital signage displaying products at our head office

Smartphone-compatible version of our corporate website

Meiji Jingu Stadium (advertisements displayed on the infield fence on the first base and third base sides)

Signage on the 3F of the Haneda Airport International Passenger Terminal

Relations with Local Communities

Biodiversity Conservation Initiatives

Our company’s business activities rely on nature’s bounty. Following the philosophy of our Responsible Care Activity Guideline, we recognize the importance of conserving biodiversity. As such, we are a promotion partner of “The Declaration of Biodiversity by Nippon Keidanren.” Understanding the importance of biodiversity outlined in the guidelines and reflecting it in the basic management stance, and following these declarations, we are promoting environmental impact reductions, compliance with our procurement policy, and dialogue with communities through preservation activities at biotopes set up at some of our business locations. In terms of our initiatives during the product life cycle, we develop eco-friendly products, while outside of Japan we take part in local initiatives, including those that protect rare tree species.

These initiatives are approved, monitored, reviewed and modified by our Responsible Care Committee.

Biotope Initiatives

The results of an investigation into the relationship between the business sites of our group worldwide and protected areas considered important in terms of biodiversity indicated that none of our business sites were located in these areas. Although not a protected area, the results of an ecosystem survey conducted in fiscal 2011 at the site of our Shizuoka Plant located in Fujieda City, Shizuoka Prefecture, confirmed the presence of killifish, an IA-rated endangered species. After determining the strong need for preserving the biodiversity of this site, we decided to create a company biotope. The biotope was completed in March 2017 after a five-year plan for creation and development that began in 2012. The biotope, which occupies about 5% of the Shizuoka Plant’s 287,000 m2 site, is habitat for a wide variety of fauna and flora, including ancient Oga lotus and jewel beetles with rainbow-colored wings, among others, in addition to Japanese killifish.

In fiscal 2017, we opened the biotope to the general public and began showcasing it on our website. A total of 428 people comprising customers and people from the local community visited the biotope to take part in tours and other events. We engage with the local community through such activities as hands-on learning and the provision of killifish. These efforts inside and outside the company are shared and managed at regular monthly meetings of the Biotope Committee, comprised of members from plant related departments and head office administrative departments. In addition, our biodiversity conservation activities centered on Ikoi no Mori (Comfort Forest) were recognized with the Biotope Award (Biotope First Prize) by the Japan Biotope Association. Looking ahead, we will use the biotope to give back to the local community, as a venue for environmental education that raises visitor’s awareness of the environment by experiencing the importance of biodiversity.

Biotope opening ceremony (April 2017)

Irodori no Oka (hill)

Event

Japanese killifish (Oryzias latipes)

Provision of killifish to nearby facility

Biotope awards ceremony

Initiatives to Protect the Forest Ecosystems

Our company contributes to conservation of biodiversity by protecting forest environments through supporting forest thinning projects and afforestation activities. Our company has supported forest thinning mainly in Iwate Prefecture since fiscal 2008 by expanding the use of Paper Products that Contribute to Forest Thinning Efforts promoted by the Morino Chonai-Kai (Forest Neighborhood Association). The cumulative amount of this paper used is approximately 57 tons, which corresponds to the thinning of 3.93 hectares.

In addition, our business site in Indonesia engages in afforestation activities for growing mangrove forests that protect various species of marine organisms.

Going forward, we will continue to conserve biodiversity tailored to the environment surrounding each of our business locations.

Planting mangrove trees

Environmental Conservation and Beautification Activities in the Surroundings of Plants

We are working to conserve and beautify the areas surrounding each of our production plants by cooperating with local environmental conservation activities and campaigns against illegal dumping of waste as well as cleaning and beautification events organized by local communities.

Indopherin Jaya
Participated in the city’s environment and cleanup activities.

PT SBP Indonesia
Participated in cleanup activities around the company’s plant.

Amagasaki Plant
Took part in the water sprinkling campaign for mitigate the heat island effect at the request of Amagasaki City.

Yamaroku Kasei Industry
Participated in the Yamato River and Ishi River cleanup campaign.

Initiatives in Society

Environmental and Social Contribution Activities

Our company participates in an environmental survey program run by NPO Earthwatch Japan as a corporate partner, as part of its educational and social contribution activities as well as to expand the scope of these educational and social contribution activities. In fiscal 2017, we took part in a tidal flats survey program (living organism survey of disaster-affected areas) to monitor the recovery of eastern Japan’s greenery held in Idoura, Sendai City and Hiroura, Natori City in Miyagi Prefecture in July by dispatching personnel to assist with the research investigation.

Hiroura, Natori City, and Idoura, Sendai City, in Miyagi Prefecture (monitoring the tidal flat ecosystem)


A Message from Earthwatch Japan

People to whom “ecosystem” and “biodiversity” were just words are now considering them to be something of their own - this is the result obtained from participation in Earthwatch surveys. The staff who participated have told people around them about their experiences, and made their opinions known. This experience will also be used business initiatives.

We hope that Sumitomo Bakelite will work with us in planning survey programs for issues thought to be particularly important, and there will be more opportunities for staff participation.

Executive Director
NPO Earthwatch Institute
Tomoko Nunoi

Aiming for the Realization of a Sustainable Society

The transparent silicone rubber with world-leading high tear resistance we developed was recognized with the 30th The Society of Rubber Science and Technology, Japan Award. This award is given to honor research outcomes that contribute to the sustainable development of the rubber industry. We will continue to promote activities that contribute to the realization of a sustainable society through innovations in chemical technologies.


Relations with Local Residents and Participation in Local Events

We are working to enhance the welfare of local communities by proactively interacting with local residents and participating in local events to deepen our ties with them, as well as engaging in volunteer activities and making donations.

Kobe Facility Office
Hosted a volunteer booth at the summer festival of the industrial park in which the plant is situated

Shizuoka Plant
Held exchanges with an NGO and hosted a flower planting event

Indopherin Jaya
Donated food to an orphanage foundation

PT SBP Indonesia
Held an EHS exchange with a drinking water company and exchanged information on EHS around the plant

Donations

Under the Sumitomo Bakelite Group’s business philosophy (Company Policy), we donate directly and to specific groups across a wide range of fields including schools and education, social welfare, academic promotion, R&D, regional development, international exchange, and sports for people with disabilities. This includes cooperating with cultural and academic activities such as symphony orchestras and environmental conservation activities such as nature protection funds. Through these donations, we are helping to create a better environment and support the development of the next generation.

Looking ahead, we will continue to this support to create a brighter future for all people.

Supporting Japan’s Bid to Host the World Expo 2025

Osaka Prefecture is vying to host the World Expo scheduled to take place in 2025. The bid committee established by the Kansai Economic Federation for the World Expo is planning various programs to secure Osaka Prefecture’s bid ahead of the official announcement in November 2018.

Sumitomo Bakelite supports the bid and is cooperating in various ways.

Partnership Agreement with the Japan Inclusive Football Federation

On March 1, 2018, we concluded a partnership agreement with the Japan Inclusive Football Federation (JIFF)*1, as a new initiative from the standpoint of respect for diversity and contributing to the realization of a society where everyone can live in harmony. We identify with the activities and philosophy of the JIFF which is committed to creating a vibrant society that respects each person’s uniqueness through the benefits of sports and soccer regardless of disability. By becoming an official partner and fulfilling part of our social responsibilities as a corporation, we will support the JIFF in building a society where people with and without disabilities interact through soccer.

  • ※1
    The Japan Inclusive Football Federation is an organization that brings together seven inclusive football sports associations. JIFF carries out activities under its commitment to create a vibrant society that respect’s each person’s uniqueness through the benefits of sports and soccer regardless of disability.

Image courtesy of the Japan Blind Football Association (JBFA)

Welcoming Next Generation Internships and Factory Visits

次In order to support the growth of the next generation of students we proactively accept student interns and also welcome students to company briefings and site visit events (factory tours) to aid their understanding of our business and the work carried out at our production plants.

S.B. Techno Plastics (Head Office Plant)
Hosted an internship for Kodamahakuyo High School.

Akita Sumitomo Bakelite
Hosted a plant tour for National Institute of Technology, Akita College.

Promerus
Hosted an internship for the University of Akron.

Support for Education of the Next Generation

We are taking the lead in providing support for the education of the next generation as part of an industry-government-academia partnership in cooperation with other companies with production plants located in and around Fujieda City.

Call or email us about CSR.